banner

Sustainability
in a Transparent World

When Transparency Becomes the Foundation of Long-Term Growth.

Trust-Driven Growth: The Data Speaks

Trust is not a soft metric - it's a hard business advantage.
Here's how building trust leads to real, measurable growth:

71%

of consumers consider trust a 'buy or not buy' factor

[Edelman Trust Barometer 2024]

63%

are willing to pay more for trusted brands—even if pricier

[Edelman Trust Barometer 2024]

+41

revenue growth in trust-centric companies

[Forrester CX Index]

20%

higher shareholder return from trust-led firm

[Edelman Trust Barometer 2024]

51%

better customer retention when trust is high

[Forrester CX Index]

X4

Trusted workplaces outperform the market by up to

[Great Place to Work]

From Transactional to Transformational:
The TrustCriteria Effect
At TrustFinance, we don't just screen companies — we transform how businesses are perceived and valued. TrustCriteria is designed to:
  • Embed transparency into the DNA of organizations
  • Increase perceived value and pricing power
  • Reduce customer acquisition cost through trust-based referrals
  • Enable long-term investor and partner confidence
  • Unlock network effects that amplify growth (as proven by Dropbox, Airbnb, Apple)
Final Takeaway for Exhibitors
  • Want sustainable lead generation? Trust converts better than paid ads.
  • Want long-term client loyalty? Trust keeps customers longer and brings in referrals.
  • Want pricing power? Trust lets you charge more — without losing sales.
  • Verified = Valued.
  • Transparent = Trusted.
  • TrustCriteria = Future-Proof Business.